Industry Analysis Essay Example | Topics and Well Written Essays - 750 words - 3

Industry Analysis - Essay Example There are numerous elements that have caused Unilever effective and a portion of these variables to incorporate administration, workers, innovation, clients, and item quality and item size among others. Unilever has a compelling administration that centers around accomplishing the organization’s destinations and objectives. The administration helps out the representatives to guarantee that every single authoritative movement are done adequately. Solid and gifted administration is significant in any association, it is the key achievement factor in an association, and having a decent supervisory crew is fundamental, as it will complete all exercises on schedule and adequately. Workers structure some portion of significant achievement factors in an association. Employees’ turnover and responsibility is significant as this decides the profitability in an association. The nearness of instructed and devoted workers builds the company’s achievement rate. Consequently, p rofoundly qualified and taught supervisory group and representatives decides organization’s efficiency, adequacy and achievement. Innovation likewise is a deciding element in an association since there is no organization that can endure or thrive without dated and cutting edge. the quality and sort of innovations utilized in an organization decides its position and achievement dependent on the nature of the items it produces. What's more, for the organization to be effective, it must have potential and predictable clients who increment the company’s benefit. The organization needs to fulfill its clients and hold them so as to create more benefits. On the off chance that clients feel upbeat and fulfilled, the organization will have the option to pull in more customers and hold the current ones thus more benefit. Besides, item quality and cost additionally decide the accomplishment of an organization. For example, the organization should offer top notch items at a reason able cost to its clients. Today, numerous clients are

Luxury Good and Gucci Essay

Gucci‘s generally procedure was to vertically coordinate to fortify its general image picture. After vertically incorporating they procured other extravagance retailers to keep on developing evenly and to expand economies of extension. The financial matters of the extravagance merchandise industry changed compelling Gucci to alter its procedure. Customers request moved from great style purchasers to style cognizant purchasers. Gucci not just needed to change because of the financial aspects of the business however they additionally had a few issues with their current structure. Thus Gucci made the accompanying moves to reposition it to contend in the new financial aspects of the extravagance products industry. Gucci The organization among DeSole and Ford delivers the company’s powerlessness to have smoothed out dynamic and predictable marking all through the organization. By banding together item structure and technique, Gucci would now be able to settle on item and business choices that convey a predictable message remotely. All items and interchanges will bolster the brand picture of an extravagance merchandise retailer that Gucci needs to convey to the commercial center. The cost cutting and focused on cutbacks address Gucci’s poor cost structure. While overall revenues were solid, the excessive spending by the previous CEO was lessening productivity. The organization had abundance headcount in certain territories and less in others. The cutbacks improved Gucci’s cost structure and smooth out the association. Also, Gucci came up short on the administration ability to run a very good quality extravagance organization. By laying off failing to meet expectations directors and employing experienced business administrators, Gucci altogether improved the nature of its supervisory group. The money speculation by PPR shields Gucci from unfriendly takeovers by contenders. The improvement in Gucci’s capital structure empowers Gucci to move from a securing objective to a potential acquirer of substitutes and new participants. This is basic in light of the fact that in the style business, new brands are continually developing in the market. The $3 billion dollar money venture empowers Gucci to secure its center market better. Moreover, the procurement of YSL through the merger enhances Gucci’s item portfolio and makes high obstructions to section. Purchasers Due to changing shopper requests, Gucci began to concentrate on design specifically the â€Å"glamorous edge. † Since exchanging cost for purchasers are low and shoppers are currently requesting new designs each season concentrating on regular patterns seriously situated Gucci against its opponents and hindered buyers from discovering substitutes. Gucci changed its objective customer from a more established increasingly traditionalist purchaser to an advanced, young, design cognizant one. Since all of Gucci’s contenders had a similar objective (30-multi year well-to-do ladies) pursuing a cutting edge, young lively purchaser permits Gucci to concentrate on an alternate portion of the extravagance advertise, catching an alternate cut of the pie. To make faithfulness, give buyers alternatives, and to keep customers from exchanging and purchasing a substitute item Gucci chose to change their item varieties to compare with the regular patterns. Also they expanded the nature of their items practically identical to Hermes and offered these items at an incentive to meet the consumer’s needs. Besides, Gucci custom-made their item combination in every do to nearby clients to pull in more shoppers in the neighborhood markets. To more readily figure item interest for occasional products and to keep stock expenses down Gucci added client insight to the dynamic procedure to better understanding purchasers purchasing conduct. So as to acquire higher net revenues and offer a thorough line of items it was fundamental for Gucci to broaden its portfolio. Thus Gucci acquainted things from scarves with fur garments. To stay centered and keep up its â€Å"luxury status†, Gucci didn't present dispersion product offerings. Gucci had at first set its costs too high subsequently decreasing their retail costs by 30% was important to pull in and keep up client unwaveringness. So as to create interest for the item Gucci multiplied their publicizing and transformed Tom Ford into a VIP wanting to draw in media and consideration from around the globe. To reestablish Gucci’s picture as a top of the line extravagance products retailer they remodeled the entirety of their stores to help this new picture. Moreover all inward and outer interchanges had a similar look and feel to pass on a steady brand personality. Moreover, they diminished conveyance through retail locations that didn’t bolster the new brand picture paying little heed to deals. Gucci propelled an official site to make mindfulness and display new product offerings and to situate themselves against their rivals. Providers Suppliers are a key driver of profitabilityâ€a key serious power. Providers are answerable for conveying a superior item that fulfills the company’s guidelines in quality and that reflects Tom Ford’s inventive vision. Without quick turnover to fulfill design forward pattern needs and a quality item, the repositioning of the Gucci brand couldn't have occurred. To satisfy this vision Gucci made a motivation program to keep providers faithful to guarantee a quality item was made, on time conveyance, and it would keep the providers from producing associations with Gucci’s contenders. What's more, Gucci made providers progressively effective through innovation and coordinations speculations, gave preparing to providers and fabricated an EDI arrange permitting Gucci to productively speak with accomplice providers through the creation procedure. As more design items will be created each season alongside the great items, conveyance and fulfilling need could turn into an issue if creation forms are not proficient. Putting resources into providers guarantees that provider danger, which is high, is controlled and providers have motivations to remain with Gucci. Provider danger is high a direct result of there is a nonattendance of substitutes providers. Exchanging costs are high for Gucci †different providers might be delivering for their opponents. Different providers may not convey the quality and craftsmanship Gucci is anticipating. Moreover, different providers don't have involvement with creating Gucci items (current providers have been with Gucci for long time). Thus they will have a more drawn out expectation to absorb information hindering the creation procedure. There are not many providers in explicit districts: Gucci providers had creation ability to meet Gucci’s development (20-30% per year). Be that as it may, finding new providers would be going into Prada’s region. With more development, providers picked up dealing power with sub-providers and with Gucci. At first, Gucci had power since providers stressed that Gucci would go abroad for providers. Complementors are a not a high danger to Gucci in light of the fact that there just a couple of them, media and promoting. Rivalry There are numerous organizations in this industry since net revenues are high. Anyway with the number and volume of M&A movement on the ascent, solidification is inescapable with a couple of enormous players left in the market. Union among rivalry has given contenders lower cost structure bringing about an upper hand, for example, advertisement buying limits and provider arranging power. The contenders have a differentiated item portfolio to focus on various fragments of the market. They rule specifically portions, for instance Hermes and cowhide sacks. Since there is moderate industry development hastening battles for piece of the pie is sure to happen. This may bring about a high danger from contenders, for example, LVMH and Prada. Danger of Entry The danger of section is low since brand character and item separation has been settled in this industry. Furthermore, access to appropriation channels is constrained and the new participant would contend with effectively settled channels of dissemination for Gucci and others firms. Gucci and different contenders have generous assets to retaliate on the grounds that they of their money related assets and could block the new contestant or get them out.

The Best Websites for Getting Royalty Free Images

The Best Websites for Getting Royalty Free Images We all know how important it is to use images on social media posts for Twitter and Facebook and blogs too but have you ever wondered whether the images you use are royalty free? Most commonly, we search for images on Google and use them without ever thinking if they are another artist’s virtual property.But we usually find ourselves stuck in a dilemma, ‘where can we find high-quality images that can be used free of cost in social media content and blog posts?’ Royalty free images are the safest bet when it comes to using pictures for your social media posts and blogs as they can be used without paying any license fee.Almost all pictures that have been created over the past thirty years are copyrighted; giving the author the sole right to use the copyrighted image at his or her sole discretion. Another viable option for using public domain photos is to register at Creative Commons. However, users may have to give attributions for each image they use. Another great facility offe red by Creative Commons is that it allows the users to create new images from scratch. © Shutterstock.com | tomertuIn this article, we will explore everything related to royalty free images; starting from 1) introduction to Creative Commons, 2) why you should use royalty free images, and getting through 3) the comprehensive list of websites for getting royalty free images.INTRODUCTION TO CREATIVE COMMONSWhat is Creative Commons?Creative Commons is a nonprofit organization that enables users to share their creativity and knowledge over the internet legally with the help of special tools. In order to use pictures off Creative Commons, you must first register yourself as a member and select a Creative Commons license. Different types of licenses allow members to use pictures without any attributions, and some are allowed for use with certain changes and proper attributions.What is public domain?The Public Domain contains pictures whose copyrights have expired, inapplicable or forfeited. Simply finding pictures on search engines like Google does not mean that they are not protected by copyrights.How to attribute pictures correctlyYou now know that Creative Commons can be used to get images legally for your social media and blog posts, but you can only do so by making proper attributions. Here is a guide on how to attribute pictures the right way when taking pictures off Creative Commons.It is important to note that there is no proper method that you can follow when it comes to making an attribution but here is one of the many ways you can do it.The name or pseudonym of the author should be mentioned every time you use a picture. You must also provide the link to the user’s profile when making an attribution.The title of the work should be added if there is any. If not, you can skip this part but it is necessary that you provide a link to the actual place where the author’s work has been hosted.A long or short name of the Creative Commons license type should be mentioned along with a proper link to the full license.All copyright notices attached to the author’s work should be retained and kept intact when you credit the work to the author or reproduce it for use in your blogs or social media posts. You must also make sure to credit any third parties if the author has requested to do so.WHY YOU SHOULD USE ROYALTY FREE IMAGESPeople often get confused when referring to the term ‘royalty free’ and ‘stock’. But there is a major difference between the two. There are times when you have to hire a photographer to take a custom shot for use on the internet for instance, a picture of your new product, brand ambassador, model, your employees, or a new facility.But getting a custom shot for every blog or social media post is not possible and often not required at all. For instance, you may just feel the need to add an image to your blog post just to set the mood or make it look interesting. This is where generic images or lifestyle shots come into play often referred to as ‘stock’ images.There is a particular price attac hed to stock photos in the same way custom photos are priced. The fee for stock photography is dependent of the amount of usage â€" where and when the photo will be used. For instance, you may want to use a stock photo for your new catalog during the holiday season.However, you cannot use the same photo as your cover photo for the website because stock photos are usage specific. You can only use them for the intended purpose. In order to use the same photo somewhere else, you may have to pay a higher price and negotiate the terms accordingly.Royalty free photography, on the other hand, is different from stock photography in a way that it can be used umpteen times once you pay a flat fee. The fee for every image depends on the resolution of the image that is; a low-res photo may cost you less than a high-res photo. However, there are certain pros and cons of using royalty free images that are discussed below.Exclusivity is a major downside to royalty free images. It may sound appeali ng because you can then use it anywhere but imagine the possibility of your website cover photo being the same as your competitors. Stock photos, on the other hand, can be tracked down to where they have been used and by whom. For instance, once a photo has been used by one marketing firm to advertise a product; it cannot be used by any other marketing firm.There is a huge difference in the quality and price of stock photos and royalty free images too. Stock photos are more expensive than royalty free images and can be sold only a limited number of times to a limited number of buyers. Royalty free images can be used an unlimited number of times without purchaising them.In terms of quality, stock images have a better resolution as compared to pictures available on royalty free websites like iStock, Shutterstock, etc.Using Google Images to search for pictures seems like the easy way out but it is never an option for bloggers, web developers, etc. because the images that surface on the search engine might or might not be protected by a copyright.The Importance of Using Royalty Free Images for Your Blogs and Websites without Any Copyright IssuesThe world of visual content has never been more vulnerable than it is today because one can easily download the work of another artist and use it illegally. In order to protect the rights of the artist, it is always important to attribute the image properly using the artist’s name, the original place where the work has been used and the title of the work.Using royalty free images for your blogs and websites without any copyright issues is only possible when you make proper attributions. If you use a photo directly from the website of another artist, he or she has the right to ask you to pull down the image from your blog or website.THE COMPREHENSIVE LIST OF THE BEST WEBSITES FOR GETTING ROYALTY FREE IMAGESHere we have compiled some of the best websites from where you can get royalty free images for use on different blog p osts, social media posts and even websites.Image Search ToolsGoogle Advanced Image SearchEven though you cannot use pictures from Google Images straight way without checking if they are copyrighted or not, finding royalty free images via Google Advanced Image search is possible. Finding royalty free images using the Google Advanced Image search option is fairly easy. All you have to do is click on the advanced search option after typing in the keywords for the images you want to search.Once you find the ‘Usage Rights’ section, simply select the option that says ‘free to use or share, even commercially’. Every image that you now search for will be royalty free and can be used easily for commercial use without worrying over the copyrights issue. But just to confirm that the image you are about to use is ‘free’; you can check the usage rights of any image with TinEye reverse image search.Wikimedia CommonsWith a database filled with a staggering amount of usable media files; 25,886,047 to be precise and increasing every second, Wikimedia Commons is one of the best places for finding the free images. Anyone can contribute images to Wikimedia Commons, and they are then organized into different categories, but the classifications may not be too clear.‘Can We Image’ can be used to search pictures available on Wikimedia Commons easily. Your search results will directly be linked to the usage rights page of the resource. Even though the making attributions is not exactly necessary, making attributions for images found via ‘Can We Image’ is still the right way to go about.FlickrCompfight: Compfight is a search engine that enables users to find images available on Flickr. It uses the Flickr API to locate images depending on the different licensing needs of the users.Foter: Another great tool for unearthing free images and identifying their licenses is Foter. It also uses the photo database of Flickr to help users search for different photographs.Image Finder: If you are looking for a way to find Creative Commons images available on Flickr with the same categories and filters, you can use Image Finder to get hold of images for commercial and non-commercial use.PhotoPin: PhotoPin is another image search interface that enables users to find free images that they are looking for. The PhotoPin database is home to millions of Creative Commons photos that can be searched for along with their usage rights. The images may or may not require attributions depending on whether they are for commercial or non-commercial use.Every Stock PhotoA search engine that will enable you search for free images, Every Stock Photo uses license-specific pictures from a variety of resources. You must register as a member to use this image search engine. Every Stock Photo can also be used to view a photo’s license as well as comment, tag, rate and collect photos. The best part about using Every Stock Photo is that it does not require any attributions.Stock Photos.ioStock Photos.io is another legal tool licensed by Creative Commons for searching free stock photos. With a familiar look like Pinterest, Stock Photos.io has a database of 25,000 images that can be used for commercial use only if proper attributions are made.Image DatabasesPixabay: Pixabay is your one window solution for finding images that are free from all copyrights and free published under the license of Creative Commons. You do not have to register at Pixabay as a member to use images and the best part yet, you are allowed to modify, distribute and copy images as you like. You don’t have to worry about making attributions either.MorgueFile: Another image database that enables users to look for freely contributed images by various artists is MorgueFile. Attributions are necessary for pictures that have been requested for by the artists, and you must become a member to use MorgueFile.RGB Stock: RGB Stock is a free image stock database created by graphic artists and phot ographers. The one click registration is quite convenient, and users are not required to make any attributions for the images they use.IM Free: IM Free offers its members an exclusive collection of images via free resources that can be used commercially. You can simply type in a keyword to find images on IM Free, and no attributions are required for the images used.Stock Vault: Stock Vault is one of the best stock photo sharing websites where graphic artists, students, and designers voluntarily contribute their work for commercial use. You have to give credits to the author of the photos, and you can become a member on Stock Vault for free.Free Images: With more than 350,000 stock images in its repertoire, Free Images is a large searchable and categorized gallery that you can use to download free images after a lengthy sign up procedure. However, the pictures are free for use without any attributions.Dreamstime: Dreamstime is a website with a section for free images that is updated on a regular basis. You must become a member to get an access to the free images. The membership for Dreamstime is free, but proper attributions must be made when you use the photo.Image CollectionGratisography: Gratisography is a high-resolution image collection that contains sharp, bright pictures for personal as well as commercial use. The collection is updated on a weekly basis, and you can simply download the images without any lengthy sign up procedures or any attribution.Unsplashed: With Unsplashed, you get 10 free images for 10 days that you can use for commercial or non-commercial purposes. The images available on Unsplashed are of high quality, and no attributions are required. However, users are required to register as members after the 10-day trial period expires.Superfamous: Superfamous showcases the work of Folkert Gorter, a Dutch interaction designer whose photography is available for use by third party internet users under the terms and conditions of the Creative Com mons 3.0 license. This means that anyone can use Superfamous to get high-quality free images for commercial and personal use as long as the picture is credited to the author properly.Picjumbo: You can use Picjumbo to find a variety of free images from different categories for personal and commercial use free of cost but with proper attributions. You don’t even have to register as a member to access the image database. The only downside to Picjumbo is that you cannot search for pictures by typing in relevant keywords, but that is where the well-organized categories come in handy.New Old Stock Photo: New Old Stock Photo offers you an exclusive collection of vintage images that are free from any known copyright restrictions. This website needs no attributions for the pictures that you use for either personal or commercial uses.Little Visuals: Little Visuals allows users to get 7 high-resolution images that can be used for any purpose. The pictures are delivered weekly via email, and you can search for pictures of virtually anything â€" from breathtakingly beautiful landscapes to close-ups of industrial parts. However, Little Visuals does require users to credit images to their respective authors where necessary.Getrefe: Getrefe offers high quality architectural or landscape photos to users for commercial and personal use with proper attributions. Also, there is no need to sign up for a membership to use Getrefe.Picography: Picography by Hidden Depth is your one stop destination for finding a variety of different images that are royalty free. Similar to Unsplashed, you can use pictures off Picography without any attributions.Stock Snap.io: Stock Snap.io is one of the best sources for finding free stock photos online for commercial and personal use. That best part about using this source is that no attributions are required, and the quality of the images is just amazing.Splitshire: From food to travel, fashion, blurred backgrounds and landscapes, Splitshire has g ot it all. You can use these high-resolution stock free images for free without any attributions.Life of Pix: This is another great online source for finding high-resolution stock free photos falling under different categories such as nature, sea, food, people, etc. New pictures are added every week, so there’s something for everyone out there. You can use pictures directly off Life of Pix without any attributions.Death to Stock Photos: Using Death to Stock Photos allows users to get a monthly collection of high-resolution lifestyle images sent to them directly via email. Also, you don’t have to credit the images to their respective authors if you use their images commercially.Lock and Stock Photos: Lock and Stock Photos offers you a wide variety of images classified into different categories for commercial and personal use. However, Lock and Stock Photos are the property of AJ Monpetit, and you may have to make proper attributions in order to use them.Snapwire Snaps: You get to receive 7 hand-picked images from Snapwire Snaps directly in your inbox every week. The images are of high quality and can be used for commercial and personal purposes. The great advantage of using Snapwire Snaps is that no attributions are required.Jay Mantri: Jay Mantri also offers an enormous collection of images free of cost. Seven new pictures are sent to users on every Thursday. However, since the work belongs to Jay Mantri, attributions are a must.These are some of the best websites that you can use to get hold of stock free images and royalty free photos free of cost. However, some websites do offer premium memberships for a fraction of the cost. Say no to copyright infringements and use stock free images with attributions where necessary to protect the rights of the authors.

How Roman Empire Different From The Roman Republic

Jerry Thorpe Mr. Berkowitz History 101 Exam #2 How Was The Roman Empire Different From The Roman Republic? Our modern idea about the words republic and imperial suggests that a republic is fair and upheld by a constitution or contract with its people; however, an imperial system is harsh, brutal and controlled by a tyrant. This perception of the words republic and empire does not necessarily pertain to ancient Rome. The differences between the Roman Empire and the Roman Republic reveal something much different. The transition of Rome from republic to empire changed everything, but stayed the same. The Roman Empire and the Roman Republic are different politically, and socially. The Roman Republic’s political system was based on a†¦show more content†¦Power was consolidated by moving power from the assemblies into the senate, packing the senate with supporters and having the senate elect the would-be emperor to positions for life. [2] The base of the Roman Republic’s political system was the Assemblies in which Roman males would pass laws, elect Magistrates, and perform ceremonial duties. They had the power to approve or disapprove the Senate’s policies. In the empire, Augustus became a perpetual Tribune. He alone had the power to approve or veto laws. The Republic’s Senate was the real source of policy and power. They were supposed to advise the Assemblies. The reason why they were so powerful is because they were elected for life and were the only body where debate was permitted. They also managed the finances.[3] The Imperial Senate was also elected for life. But their job was to advise the emperor. Augustus eventually had the imperial Senate dissolved. The executive powers of the republic were held by the magistrates elected from the assemblies. There were two Consuls who lead the armies, introduced legislation and were considered the head of the government. Other executive positions included the Praetors or judges, the Tribunes; whose job it was to prot ect the lower class from the higher class, and the Censors; whose job it was to take census and determine who senators were. The

Anthropology - 1343 Words

Stone 1 Sam Stone Sepetember 20, 2010 Global Encounters Letter to Medical Students Medical school’s purpose is to prepare students to become doctors, allowing them to have a positive impact on their patients’ lives. However, medical school is bias with its teaching, because it believes its’ methods are the only way to treat medical problems. This idea is becoming more problematic with the diverse cultures coming to America. With each culture comes more boundaries for biomedicine to face. Instead of trying to cross these boundaries, biomedicine strictly believes that their knowledge of medicine is far superior to other cultures. The problems that occur due to these barriers could be overcome if the doctors were able to†¦show more content†¦They will not recover until the lost soul has been returned back to them. In order to retrieve their life soul they must have a Shaman come visit them at their home. The Shaman represents the Hmong’s version of a doctor. Shamans can be described as â€Å"people who perform spiritual/physical healing roles in societies with notion of ‘soul loss’ † (Van Hollen, September 20, 2010). Unlike doctors, Shamans’ are believed to have â€Å"powers to cross boundaries between human and spiritual world† (Van Hollen, September 20, 2010). The Shaman uses their powers to go into the spiritual world, and try to return the lost soul to the sick patient so that they can be well again. By making home visits, they allow their patients to have a sense of security in their home environment during the healing process. Security can also be exhibited through conversation. Doctors should be aware of who they are communicating with because this will dictate how they converse with them. Since the younger generation finds it much easier to assimilate to our American culture than the older generation does doctors can be more open with their practices. The reason for this is because they grew up with other American children, and they do not want to be looked at as an outcast. This idea can be seen in the film The Split Horn. Paja Thao stone 4 becomes upset because he believes that his family is losing touch with their own culture. As his daughter Chai Thao states â€Å"Dad isShow MoreRelatedAnthropology : Anthropology And Cultural Anthropology1472 Words   |  6 PagesWhat is anthropology? This is a question that can be answered in numerous ways, but we are going to define it as simple as possible. If we break the word down into its two components it means the study of human beings. â€Å"Anthropo† means human beings or human kind and â€Å"logy† or â€Å"logia† is Greek for the study or knowledge of something. When we put it all together, it is the study of human beings which can be very broad. 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The performance management plan paper Free Essays

Southfield is now in the process of hiring and gaining his 25 employees so now is the time for a performance management plan. Landslide Limousine Service should use this to cover four key components in the company. The plan should give chauffeurs constructive feedback, the driver’s ability levels, the process which the drivers ability is measured, and a plan implemented to improve trouble areas for this type of performance. We will write a custom essay sample on The performance management plan paper or any similar topic only for you Order Now The company will use the plan to keep the business above everyone else in this industry. Southfield doesn’t Just want â€Å"perfect† customer service he wants this excellence to be repeated on a day-to-day basis to make sure business or clients return. In this industry the chauffeurs are the most important part of the business so their contributions have to be the best for the company to thrive. Landslide is Just starting out and they need to hire the best employees to make sure that they gain interest by the public eye, this means customer and employees. They can’t win on the money front Just starting out but they can hold the employees and customers to a high standard. Bradley and his management team will have to provide training to some of the new drivers and when it comes to the experience ones, they will Just have to learn the Landslide’s way of doing things. When it comes to all staff members they will be Judged by the service they give. Surveys will be issued to each customer to let management know where each employee stands. The staff that takes calls, and the driver’s survey will differentiate exponentially but they will be grade by them the same. Any one employee performance that drops under a average of 5 for the month will be dealt with accordingly. The scale will go from one (being bad) and 10 (being great) service. The totals will be added and averages at the end of every month to make sure that each employee performs their Job in a satisfactory fashion. Other checks will go into this grade at the end of the month like dress code, facial appearance, vehicle’s condition. Clothing must be ironed, shoes clean (shined optional for drivers), faces must be cleanly shaved no big piercing (small earrings, nose rings, etc are k), finally the vehicle conditions must be in shape o pass the checklist provided. Anyone not following these guiltiness are on a three strike basis meaning warning, write-up, and fired. The performance plan will stay in line with the vision of the company providing the best customer service in the industry. The company will be in the negative to start out but should be on the comeback by year two. The turnover rate will be high at first but with these high standards set in place the customer will be happy which will generate more money into the company thus paying more to the drivers. Once this catches on the chauffeurs will recognize their worth and want to stay with a company that keeps them up to a high standard because the respect the craft and the results that it brings. If the plan is followed correctly Landslide Limousine Service will have well trained high standard drivers. This type of setting will only help the business gain traction and help when providing guidance for new employees in the future. The staff needs clear direction when it comes to what is expected of them on a daily, weekly, monthly, and annually basis. As employee one does a better Job when they realize why the need to do a better Job and what the benefits are. For this the managers should come up with a checklist for staff to keep them on track on a everyday basis. Every day, before and after each Job is done, will have to check a few things to make sure that they are stay up to the Landslide standards. Uniforms will have to be ironed on a daily basis along with clean shoes. The chauffeurs will have the option to shine shoes because they are being seen by the customers so they deed to look the best of the best. When they come in in the morning they need to check the vehicle, inside and out. Drivers need to make sure that they check from tires to windows and make sure that they give the client the email address so they can leave the survey. The survey will as specific question on how the driver performed and how the vehicle up keep was to determine grades for the service provided. With the company Just getting off the ground they will have to do a lot to make their mark in the industry. With a good basis of standards and policies put in lace the company will do Just fine in the beginning stages and only get better from there. Putting in place a good performance management plan will help with this because it gives the company a good starting point for what expected each and every one of the employees entering in the company and lets them know, with clear direction, what they can do to fulfill their task on a day-to-day basis. Reference ASCII, W. F. (2013). Managing Human Resources: Productivity, Quality of Work Life, Profits (9th De. ) Boston, MA: McGraw-Hill/Larkin. How to cite The performance management plan paper, Papers

Mobilink Jazz Essay Example

Mobilink Jazz Essay The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it. Happy Reading! TABLE OF CONTENTS Table of Contents Introduction5 Industry Analysis8 PEST, BCG, Porter’s 5 Forces, Positioning Map11 The 4 P’s16 Marketing Budgeting33 The New Package35 Introduction Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan. Orascom Telecom Holding S. A. E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and Pakistan. With over ten licenses covering the region, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in emerging markets of this region. Orascom enter in the Pakistani market through the licensing where they have to pay the Royalty fee. We will write a custom essay sample on Mobilink Jazz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mobilink covers approximately 85 percent of Pakistans urban population and it can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. It offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, Mobilink offers both postpaid (Indigo) and the prepaid (JAZZ) solutions to its customers. In addition to providing advanced voice communication services, Mobilink also offers a number of value added services to its valued subscribers. Keeping in mind its customers convenience, Mobilink has also bundled mobile handsets, sold either independently or bundled in Get Set Go Pack. Mobilink GSM started operations in the year 1994, as a third entrant in the market, while Paktel and Instaphone were already operating since 1991 and had acquired substantial market penetration. Despite the re-launch of Ufone, the main competitor, Mobilink has maintained its momentum of growth. All this has been possible due to inter-departmental synergy and strengthening of Mobilink’s brands. Till early 2001, they had a market share of 43%. OT took over management control of the company in April 2001 and changed the overall market dynamics through its aggressive marketing strategy and expertise. In less than two years time Mobilink grew by almost 400% with market leadership of 60% market share (year end 2003). At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. INDUSTRY ANALYSIS The Pakistani cellular industry comprises of 6 players: Mobilink, Ufone, Telenor, Warid Telecom, Zong (a brand of China Mobile Pakistan) and Instaphone, out of which, Instaphone has not maintained a prominent market position in the industry, and thus, has the lowest number of subscribers. As per the PTA findings as of June 2008, the number of subscribers for Mobilink is over 32 million customers (and has approximately 36. 39% of the market share). While Ufone and Telenor tie for second place with 21% market share, Warid Telecom has 17. 9% of the pie while Zong being the most recent has a share of 4. 4%. The price-sensitive industry faces tough competition from all players in the market, which is reflected by the marketing campaigns and by observing the past, thus making cellular services a highly elastic commodity. The market, however, is seen as very lucrative as there are only 6 operators who are providing services to just over half of Pakistan’s population – the tele density figures are a little below 60%. At the same time, companies are investing in infrastructure and technology in order to serve the untapped markets. The PTA acts as a governing body for all telecommunication-related providers in the country, and has set different regulations which operators are bound to follow, to the extent that operators are required to obtain an approval from the PTA before launching a new product or service, thus giving the authority powers to control the competitiveness of the industry. Technology is constantly changing in the telecom sector. Recently, two other players entered the market with BlackBerry support, in order to counter Mobilink’s domination. Moreover, as 3G licenses are expected to be awarded this year, it is expected that companies will invest in 3G and roll out services to users within one year. Moreover, as the telecom sector is witnessing rapid growth, represented by high revenues, companies are devising new tactics on attracting and targeting users and trying to increase the average revenue obtained per user. Firms compete on the basis of pricing, while quality of service is often overlooked. The telecom sector has faced a boom due to the continuous reduction in price, and the ability of network providers to continuously add customers to their user base. Due to this, companies gain momentum and size rapidly, and can are therefore able to provide more services. At the same time, these companies become cash-rich, and investment is an on-going process. Network coverage, subsidized SIM card rates, the ability to switch from one network to another while retaining the same number all have posed opportunities for different providers, but simultaneously, these are also challenges. The industry’s success is due to the large amounts of investment that takes place. The telecom sector takes a good chunk of the annual FDI, with investment running into millions of dollars. Evidently, these companies are making substantial amounts of profit, considering there is no bar on the amount of remittances companies are allowed to take to their home countries’. The amount of money telecom companies utilize for investment and expansion purposes is sizable, thus providing an opportunity for financial institutions to offer their credit. From July 1 2008, the government announced in the budget that the telecom services in Pakistan will have a sales tax of 21% in place of the 15% that was charged before. This is a significant development in the telecom sector’s story as the current telecom penetration rate is less than 60%, and this also poses a challenge to the growth rate as basic access to telecom services has been made more expensive for the consumers. It should be noted that there are other taxes such as the activation tax that is in place for each connection sold (amounting to Rs. 00 per connection or SIM card), which is already being sold at a subsidized rate by the operators. Moreover, the cellular companies and the main fixed-line operator in the country moved a petition to abolish the USF (Universal Service Fund) Access Promotion Charge in order to maximize their revenues. Currently, companies are already fulfilling the basic requirement of 1. 5% of total revenues, and consider the APC as detrimental to their revenues. Only recently has a proposal been sent to the Ministry of IT and Telecom to remove the APC. MARKET SHARE PEST ANALYSIS POLITICAL: Considering the current politically instable condition in Pakistan, the telecom sector of Pakistan is not doing too badly. The sector was by far the largest recipient of foreign direct investment in 2007-08. As per PTA, the industry continues to add more than 3 million new mobile subscribers every month even under the current conditions. Although the frequently changing government does bring very frequent changes in the laws and regulations, this does not however stop the number of users from increasing. ECONOMIC: Around the globe there’s a recessive economy prevailing. There is an increase in the interest rates and the slump in the economy world over doesn’t seem to be coming to an end. Pakistan is no exception to this recession. Due to inflation, price of every product/service is sky rocketing. Apart from that the increase in federal excise duty on telecommunication services from 15 percent to 21 percent has adversely impacted the usage of mobile phone and has resulted in reduction in service usage by 8 percent to 9 percent within few weeks of the previous fiscal year. Unfair taxation would lead to burdening the new potential rural consumers who do not have access to mobile phone facility hampering the development of the rural economy. The growth in the telecommunication sector during last 4 years was recorded 100 percent due to its expanding consumer base(Daily Times, July 7, 2008). However, the burden of taxes and duties is going to reduce the usage by the consumers resulting in fewer revenues for the government and reduced operations by the companies. SOCIAL: Cellular revolution has taken Pakistan by storm. The mobile density in Pakistan is reaching 56% (Babar Bhatti, August 31, 2008). Mobile phones are increasingly being used as a social tool across the globe. Pakistani cellular companies are also trying to catch on with this growing ‘cellular activism’ frenzy. It’s true that cellular companies have limited scope of action as far as brining social change is concerned still almost all the mobile companies of Pakistan are doing some kind of social uplift projects. Telenor, for instance, has launched a farmers’ uplift scheme TeleKisan besides the apna PCO and other schemes. Similarly, other cellular companies are also conducting some activities in the avenues of social uplift. Corporate sector too has a major role to play. Instead of simply doling out a few millions in charity, local corporate giants, along with the multinational conglomerates, should come forward with new ideas of using cellular technology for poverty alleviation. TECHNOLOGICAL: Due to the current economic recession, the technology required to expand is difficult to gain. And therefore, Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major Ramp;D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup Ramp;D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PORTER’S FIVE FORCES 1. Threat of New Entrants is High. Since PTA has adopted liberal policies to create a foreign investment friendly environment the barriers to entry have significantly reduced. Deregulation has opened up a number of economic benefits in terms of huge foreign investment. Therefore threat of new entrants is considered high because it is easier for foreign giants to come and enter the market. 2. Power of Suppliers is Low. At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without the high fiber optic technology required, the companies can’t operate. But there are actually a number of large equipment makers around. There are enough vendors, arguably, to dilute bargaining power. Thus the power of suppliers is low. . Bargaining Power of Buyers  is High. With the increased choice of telecom products and services that are available to customers due to the numerous telecom service providers, the bargaining power of buyers is high. Also because the switching cost from one service provider to another is very low, the buyer can always switch. 4. Threat of Substitutes is Medium. Pro ducts and services from non-traditional telecom industries pose serious  substitution threats. PTCL’s scheme to make all national calls toll free attracted a lot of attention and was able to divert traffic from mobile usage to increased landline usage. . Competitive Rivalry is High. Competition is cut throat. The wave of industry deregulation paved the way for a rush of new entrants. New technology is prompting a wave of substitute services. All players in this competitive market are thus forced to offer new and exciting services at lower prices. This tends to drive industry profitability down. BCG MATRIX Mobilink Jazz has been through the cycle and now enjoys the position as a cash cow as compared to its competitors. It needs to bring down its rates to grow further in the market and back to its position as a star which it once ruled. POSITIONING MAP The above positioning map shows the relative positions of the major players of the telecom industry on a scale that measures price affordability on the x-axis and Value Added Services (VAS) attractiveness on the y-axis. It can be observed that Ufone is leading by a clear majority in the telecom sector with Telenor and Zong following price affordability. While Mobilink is better in VAS attractiveness compared to majority of its competitors, however it is considered comparatively more expensive. Warid lags behind in both price affordability in comparison to its competitors and VAS attractiveness. Product / Services Mobilink being the market leader enjoys major share of the overall market with both Indigo and Jazz dominating the postpaid and prepaid segments respectively Mobilink deals with postpaid Indigo and prepaid (Jazz) packages. JAZZ Addressing the press conference, Graham Burke, president Pakistan Mobilink Corporation Limited said that with the prepaid card a customer could control its cost with the freedom to use. This is when Jazz was first launched in Pakistan, and with the passage of time became very popular, especially among the young lot. Jazz, is based on an intelligent network which is the most advanced and expensive platform, presently available in cellular telephone technology. Scores of facilities available in the package will cater to the communication needs of thousands of people in the country who cannot afford a post paid mobile phone connection. Jazz is an amazing prepaid service that allows customer freedom from monthly bills and gives him/her complete control over his/her cellular expenditure. Customer decides in advance when and how much he/she wants to spend. Jazz is simple, easy and loads of fun. Jazz is extremely affordable, with features like: * No daily charges * Low outgoing rates * 180 days validity of Jazz Scratch Cards * Simply reactivate deactivated Jazz connection Jazz-Aur Sunao Jazz tariffs have been reduced from Rs. 4. 75 per minute to Rs. 3. 50 per minute on all calls from Jazz to any other Mobilink numbers. This tariff reduction will serve as an unparalleled advantage to the largest mobile community in Pakistan, who will now have to pay less to call within the Mobilink family, 24 hours a day. Jazz Member get Member The Jazz Member get Member promo is the first of its kind where Mobilink will be giving it’s customers an opportunity to become the brand’s ambassadors and at the same time earn some free airtime. The essence of the campaign is that an Existing Jazz customer can refer up to 4 new customers and earn Rs. 400 in airtime. The new Jazz customer will also get Rs. 100 free airtime. The list of the Jazz connections is described below: * Jazz Easy the most affordable package that provides access to the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at amazingly low call rates from Mobilink numbers, but can call on other networks at comparatively lower rates. * Jazz Octane the hot new package from Mobilink Jazz is customized to meet the needs of the highly dynamic and energetic urban youth of Pakistan. The package entitles the customers to lowest SMS rates, lower late night rates, and the coolest rates for three favorite numbers. * Jazz budget Offers remarkable rates and package features, it is the best package to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day. * For the first time ever, a package designed especially for ladies, Jazz Ladies First is the customer’s command on the very best. It provides sizzling recipes to tips on looking the best through SMS. Jazz Ladies First offers remarkably low calls rates amp; to top it all, gives discount card to shop well within your budget. SWOT ANALYSIS STRENGHTS: * Pioneer in GSM service in Pakistan * It is a sign of prestige Number of customers is more as compare to any other mobile service provider in Pakistan * Highest market share not only in terms of number of subscribers but also in terms of revenue * Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world * Large number of corporate customers * Economy of scale * Strong Brand name WEAKNESSES: * Large organizational structure, makes it difficult to manage * VAS not that many or effective as compared to its competitors * Service quality not as good as claimed Many inactive customers, includes all those who own a Mobilink SIM but have now switched to another service provider * Highest call rates for a prepaid service, especially compared to the competitors OPPURTUNITIES: * Can lower prices to make business difficult for new companies * Mobilink can target to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers THREATS: * New market players are coming in near future * High tax rates * Increase in imported equipment costs New companies can offer packages for corporate customers in better way * Wireless local loop service providers too targeting areas which are less developed * Current price war may reach at a position where only brand names survive * Due to expensive quality of service now-a-days customers can shift to other companies * Saturating telecom market PRODUCT LIFECYCLE Telecom industry has just started to touch the maturity stage of the product lifecycle; where as the brand, Mobilink jazz having to be the first mover in the market, has now reached maturity stage. The brand due to its high prices and lower VAS services may be progressing a decline because the economy is running in inflation and the purchasing power parity is also making it difficult for one to keep up with high prices when cheaper and better ones are offered in the market. RGI MATRIX PUBLIC NECESSITY| PRIVATE NECESSITY(TELECOM SERVICE)| PUBLIC LUXURY(MOBILINK JAZZ)| PRIVATE LUXURY| On the reference group index matrix, telecom service is a private necessity because it helps you keep in touch with your loved ones. It also helps you contact someone in case of emergency, or could be any reason why you may need to contact someone. However, Mobilink jazz is a public luxury since it’s a brand name in telecom sector. One could always use the les prestigious services to fulfill the need, but using Mobilink jazz is a status symbol. AIOD Framework Activities| Interests| Opinions| Demographics| SchoolingPlaying video gamesOutdoor games(cricket)Hanging out with friendsSchool events participationHolidays spent with familyWatching movies of multiple genre(action, romantic, comedy, horror and cartoons)| Story books (romantic for females; comics)dSchool sports and playsFashion onscienceLike fast food(burgers, pizzas etc)Watch TV cartoons and sitcomsCollecting video games| Soft drinks are cool and a must have with foodPolitics is boringEducation is tiring and boringThey are the new generation with new ideasCulture is holding them down, they’re more westernizedThey are right in what they say, mom and dad are ‘old school’ | No income apart from pocket moneyAged 11-18 yrsIslamabad’s habitatSt udentsMale and femaleSingle| Activities| Interests| Opinions| Demographics| UniversityHanging out with friendsAttending concerts/gigsSpending time with friends during school hrs and outsideGetting together with friends to go out of station to other cities especially up northWatching movies out in the cinemaKeeping up with sports especially cricketListening to loud music(heavy metal, rock, RnB, hip hop)| Opposite Gender attractionFemales develop interest in houseworkPart-time workersMain friends’ circle comes from reference group in the university/collegeDriving around to different hangout spotsCollecting music and listening to itStaying up late at nightFashion conscience and brand conscienceFast food (burgers; pizzas etc) along with formal cuisines from time to time Watching TV series, seasons of all the hit TV shows| They know how the world works nowadaysStaying at home is boring and constrictingPolitics in our country is messed up anyone comes up for the post wants to make money for themselvesOur social values are messed up and worsened by governmen t’s negligenceInflation is rising to increase disparityEducation standards are deteriorating, they haven’t changed much since our parents’ timeMust use branded products as it is a sign of pride and elitesCulture is too conventional and is a hurdle in economic and national prosperity| Majority-no incomeFew part-time jobs (income range 5,000-20,000)Aged 19-25Islamabad’s habitatStudents and professionalsMale and femaleSingle and married| Activities| Interests | Opinions | Demographics| Extensive talking with their friends and relativesBeing very choosy and selective in shoppingRarely having any interest in sportsAttending social events like weddings etc| Part-time or full-time job if working womenLooking after childrenLooking after householdSpending time with amilyFriends and relatives form the reference groupsWatching TV, especially cooking programsFashion dies down as they grow older | We have quite an experience in life so we are quite matureSome are high ly involved in politics, siding with one political figure, while others abstain from even discussing politicsEducation is getting expensive with the passage of timeCulture is a great asset to us and is an important part of our livesThis new generation poses a great that to our social values and cultureThey become brand loyal when it comes to purchasing products | Majority-no income (relying on husband’s income)Few part-time/full-time jobsAged 26 and aboveIslamabad habitatProfessionals and housewivesFemaleMarriedFamily size, 4 (on avg. )| Activities| Interests| Opinions| Demographics| Full-time jobs/working men 9-5Attend social gatherings like weddings, and other official gatheringsMostly smoke regularlySome even play sports, while others have lost interest by now due to aging factorThey listen to soft melodious musicThey spend much lesser time in shopping, but usually don’t shop alone | They want to give remaining time to their familyThey occasionally take family out for dinnerThey read news-paper regularlyThey follow their jobs religiously as it is the mostly the only source of income for the familyFashion is not much a part of their life and it dies down as they grow older| We have an experience of professional life as well as life as a wholeThere should be a balance between our perception of social and moral values and the new generation’sThey support one political figure enthusiastically while literally detest the opposing oneThey want their children to get good education, nonetheless, limited resources hinder itTend to go for branded products b ut it depends on their affordabilityInflation is a grave concern to them| Middle class income rangeFull-time jobs/professionalsAged 26 and aboveIsla mabad’s habitatMaleMarriedFamily size, 4(on avg. )| PRICING Major stakeholders affect pricing decisions are: * Consumers * Government * Distributors * Competitors Sometimes an organization wills assure a forward integration strategy primarily to gain better control over price charged to consumers. Government can impose restriction on price fixing, price advertising and price controls an organization must be careful in adopting its pricing strategy. MOBILINK now a days going on decreasing its pricing strategies (e. g. call rates rs3. 50/min and sms Rs 1) to compete with its competitors i. e. UFONE, PAKTEL GSM, and recent competitors TELENOR amp; WARID). Strategist of MOBILINK is viewing prices from both a shorts –run and long run perspective, because competitor can copy rice changes with relative ease. JAZZ AIRTIME CHARGES: Mobilink strikes back with lowest outgoing rates for on and off-network calls, at 68 Paisas per 30 seconds for all calls. This offer is for sure not going to please Telenor who is running 75 paisa offer these days. 8 Paisa per 30 second offer by Mobilink is available for Jazz Budget users only. (for package conversion dial 123) MOBILINK,since the time of its very entry in the cellular industry,has targeted the less price sensitive strata of the societ y. Mobilink has always maintained its up scale market positioning, backed by its slightly higher service rates. Mobilink intends competing on features and quality of service instead of competing on price. However after witnessing the recent industry trends,where there is an intense price war going on between the cellular industry players,Mobilink had to slighlty deviate from its earlier stratergy in order to maintain its market share. As a result,today,Mobilink is lowering its call rates,offering economical packages (e. g. call rates rs3. 50/min and sms Rs 1. Its latest offering of â€Å"Jazz Budget† is an evidence of this strategic shift in the pricing policy). Future Pricing Plan Later in the report we will introduce a package which will cash on Mobilink’s strength to attract lost consumers and get them to use the brand with prestige and pride once again. PLACEMENT â€Å"Distribution channels, distribution coverage Sales territories, levels and locations† Distribution becomes especially important when a firm is striving to implement a market development or forward integration strategy. MOBILINK is operating through franchises in Pakistan.MMS Outgoing per 50 KB (Rs. )| 6| MMS Receiving (Rs. )| Free| | | GPRS Rate per MB (Rs. )| REFERENCES http://en. wikipedia. org/wiki/Jazz Mobilink Jazz Essay Example Mobilink Jazz Essay The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it. Happy Reading! TABLE OF CONTENTS Table of Contents Introduction5 Industry Analysis8 PEST, BCG, Porter’s 5 Forces, Positioning Map11 The 4 P’s16 Marketing Budgeting33 The New Package35 Introduction Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan. Orascom Telecom Holding S. A. E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and Pakistan. With over ten licenses covering the region, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in emerging markets of this region. Orascom enter in the Pakistani market through the licensing where they have to pay the Royalty fee. We will write a custom essay sample on Mobilink Jazz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mobilink covers approximately 85 percent of Pakistans urban population and it can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. It offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, Mobilink offers both postpaid (Indigo) and the prepaid (JAZZ) solutions to its customers. In addition to providing advanced voice communication services, Mobilink also offers a number of value added services to its valued subscribers. Keeping in mind its customers convenience, Mobilink has also bundled mobile handsets, sold either independently or bundled in Get Set Go Pack. Mobilink GSM started operations in the year 1994, as a third entrant in the market, while Paktel and Instaphone were already operating since 1991 and had acquired substantial market penetration. Despite the re-launch of Ufone, the main competitor, Mobilink has maintained its momentum of growth. All this has been possible due to inter-departmental synergy and strengthening of Mobilink’s brands. Till early 2001, they had a market share of 43%. OT took over management control of the company in April 2001 and changed the overall market dynamics through its aggressive marketing strategy and expertise. In less than two years time Mobilink grew by almost 400% with market leadership of 60% market share (year end 2003). At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. INDUSTRY ANALYSIS The Pakistani cellular industry comprises of 6 players: Mobilink, Ufone, Telenor, Warid Telecom, Zong (a brand of China Mobile Pakistan) and Instaphone, out of which, Instaphone has not maintained a prominent market position in the industry, and thus, has the lowest number of subscribers. As per the PTA findings as of June 2008, the number of subscribers for Mobilink is over 32 million customers (and has approximately 36. 39% of the market share). While Ufone and Telenor tie for second place with 21% market share, Warid Telecom has 17. 9% of the pie while Zong being the most recent has a share of 4. 4%. The price-sensitive industry faces tough competition from all players in the market, which is reflected by the marketing campaigns and by observing the past, thus making cellular services a highly elastic commodity. The market, however, is seen as very lucrative as there are only 6 operators who are providing services to just over half of Pakistan’s population – the tele density figures are a little below 60%. At the same time, companies are investing in infrastructure and technology in order to serve the untapped markets. The PTA acts as a governing body for all telecommunication-related providers in the country, and has set different regulations which operators are bound to follow, to the extent that operators are required to obtain an approval from the PTA before launching a new product or service, thus giving the authority powers to control the competitiveness of the industry. Technology is constantly changing in the telecom sector. Recently, two other players entered the market with BlackBerry support, in order to counter Mobilink’s domination. Moreover, as 3G licenses are expected to be awarded this year, it is expected that companies will invest in 3G and roll out services to users within one year. Moreover, as the telecom sector is witnessing rapid growth, represented by high revenues, companies are devising new tactics on attracting and targeting users and trying to increase the average revenue obtained per user. Firms compete on the basis of pricing, while quality of service is often overlooked. The telecom sector has faced a boom due to the continuous reduction in price, and the ability of network providers to continuously add customers to their user base. Due to this, companies gain momentum and size rapidly, and can are therefore able to provide more services. At the same time, these companies become cash-rich, and investment is an on-going process. Network coverage, subsidized SIM card rates, the ability to switch from one network to another while retaining the same number all have posed opportunities for different providers, but simultaneously, these are also challenges. The industry’s success is due to the large amounts of investment that takes place. The telecom sector takes a good chunk of the annual FDI, with investment running into millions of dollars. Evidently, these companies are making substantial amounts of profit, considering there is no bar on the amount of remittances companies are allowed to take to their home countries’. The amount of money telecom companies utilize for investment and expansion purposes is sizable, thus providing an opportunity for financial institutions to offer their credit. From July 1 2008, the government announced in the budget that the telecom services in Pakistan will have a sales tax of 21% in place of the 15% that was charged before. This is a significant development in the telecom sector’s story as the current telecom penetration rate is less than 60%, and this also poses a challenge to the growth rate as basic access to telecom services has been made more expensive for the consumers. It should be noted that there are other taxes such as the activation tax that is in place for each connection sold (amounting to Rs. 00 per connection or SIM card), which is already being sold at a subsidized rate by the operators. Moreover, the cellular companies and the main fixed-line operator in the country moved a petition to abolish the USF (Universal Service Fund) Access Promotion Charge in order to maximize their revenues. Currently, companies are already fulfilling the basic requirement of 1. 5% of total revenues, and consider the APC as detrimental to their revenues. Only recently has a proposal been sent to the Ministry of IT and Telecom to remove the APC. MARKET SHARE PEST ANALYSIS POLITICAL: Considering the current politically instable condition in Pakistan, the telecom sector of Pakistan is not doing too badly. The sector was by far the largest recipient of foreign direct investment in 2007-08. As per PTA, the industry continues to add more than 3 million new mobile subscribers every month even under the current conditions. Although the frequently changing government does bring very frequent changes in the laws and regulations, this does not however stop the number of users from increasing. ECONOMIC: Around the globe there’s a recessive economy prevailing. There is an increase in the interest rates and the slump in the economy world over doesn’t seem to be coming to an end. Pakistan is no exception to this recession. Due to inflation, price of every product/service is sky rocketing. Apart from that the increase in federal excise duty on telecommunication services from 15 percent to 21 percent has adversely impacted the usage of mobile phone and has resulted in reduction in service usage by 8 percent to 9 percent within few weeks of the previous fiscal year. Unfair taxation would lead to burdening the new potential rural consumers who do not have access to mobile phone facility hampering the development of the rural economy. The growth in the telecommunication sector during last 4 years was recorded 100 percent due to its expanding consumer base(Daily Times, July 7, 2008). However, the burden of taxes and duties is going to reduce the usage by the consumers resulting in fewer revenues for the government and reduced operations by the companies. SOCIAL: Cellular revolution has taken Pakistan by storm. The mobile density in Pakistan is reaching 56% (Babar Bhatti, August 31, 2008). Mobile phones are increasingly being used as a social tool across the globe. Pakistani cellular companies are also trying to catch on with this growing ‘cellular activism’ frenzy. It’s true that cellular companies have limited scope of action as far as brining social change is concerned still almost all the mobile companies of Pakistan are doing some kind of social uplift projects. Telenor, for instance, has launched a farmers’ uplift scheme TeleKisan besides the apna PCO and other schemes. Similarly, other cellular companies are also conducting some activities in the avenues of social uplift. Corporate sector too has a major role to play. Instead of simply doling out a few millions in charity, local corporate giants, along with the multinational conglomerates, should come forward with new ideas of using cellular technology for poverty alleviation. TECHNOLOGICAL: Due to the current economic recession, the technology required to expand is difficult to gain. And therefore, Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major Ramp;D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup Ramp;D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PORTER’S FIVE FORCES 1. Threat of New Entrants is High. Since PTA has adopted liberal policies to create a foreign investment friendly environment the barriers to entry have significantly reduced. Deregulation has opened up a number of economic benefits in terms of huge foreign investment. Therefore threat of new entrants is considered high because it is easier for foreign giants to come and enter the market. 2. Power of Suppliers is Low. At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without the high fiber optic technology required, the companies can’t operate. But there are actually a number of large equipment makers around. There are enough vendors, arguably, to dilute bargaining power. Thus the power of suppliers is low. . Bargaining Power of Buyers  is High. With the increased choice of telecom products and services that are available to customers due to the numerous telecom service providers, the bargaining power of buyers is high. Also because the switching cost from one service provider to another is very low, the buyer can always switch. 4. Threat of Substitutes is Medium. Pro ducts and services from non-traditional telecom industries pose serious  substitution threats. PTCL’s scheme to make all national calls toll free attracted a lot of attention and was able to divert traffic from mobile usage to increased landline usage. . Competitive Rivalry is High. Competition is cut throat. The wave of industry deregulation paved the way for a rush of new entrants. New technology is prompting a wave of substitute services. All players in this competitive market are thus forced to offer new and exciting services at lower prices. This tends to drive industry profitability down. BCG MATRIX Mobilink Jazz has been through the cycle and now enjoys the position as a cash cow as compared to its competitors. It needs to bring down its rates to grow further in the market and back to its position as a star which it once ruled. POSITIONING MAP The above positioning map shows the relative positions of the major players of the telecom industry on a scale that measures price affordability on the x-axis and Value Added Services (VAS) attractiveness on the y-axis. It can be observed that Ufone is leading by a clear majority in the telecom sector with Telenor and Zong following price affordability. While Mobilink is better in VAS attractiveness compared to majority of its competitors, however it is considered comparatively more expensive. Warid lags behind in both price affordability in comparison to its competitors and VAS attractiveness. Product / Services Mobilink being the market leader enjoys major share of the overall market with both Indigo and Jazz dominating the postpaid and prepaid segments respectively Mobilink deals with postpaid Indigo and prepaid (Jazz) packages. JAZZ Addressing the press conference, Graham Burke, president Pakistan Mobilink Corporation Limited said that with the prepaid card a customer could control its cost with the freedom to use. This is when Jazz was first launched in Pakistan, and with the passage of time became very popular, especially among the young lot. Jazz, is based on an intelligent network which is the most advanced and expensive platform, presently available in cellular telephone technology. Scores of facilities available in the package will cater to the communication needs of thousands of people in the country who cannot afford a post paid mobile phone connection. Jazz is an amazing prepaid service that allows customer freedom from monthly bills and gives him/her complete control over his/her cellular expenditure. Customer decides in advance when and how much he/she wants to spend. Jazz is simple, easy and loads of fun. Jazz is extremely affordable, with features like: * No daily charges * Low outgoing rates * 180 days validity of Jazz Scratch Cards * Simply reactivate deactivated Jazz connection Jazz-Aur Sunao Jazz tariffs have been reduced from Rs. 4. 75 per minute to Rs. 3. 50 per minute on all calls from Jazz to any other Mobilink numbers. This tariff reduction will serve as an unparalleled advantage to the largest mobile community in Pakistan, who will now have to pay less to call within the Mobilink family, 24 hours a day. Jazz Member get Member The Jazz Member get Member promo is the first of its kind where Mobilink will be giving it’s customers an opportunity to become the brand’s ambassadors and at the same time earn some free airtime. The essence of the campaign is that an Existing Jazz customer can refer up to 4 new customers and earn Rs. 400 in airtime. The new Jazz customer will also get Rs. 100 free airtime. The list of the Jazz connections is described below: * Jazz Easy the most affordable package that provides access to the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at amazingly low call rates from Mobilink numbers, but can call on other networks at comparatively lower rates. * Jazz Octane the hot new package from Mobilink Jazz is customized to meet the needs of the highly dynamic and energetic urban youth of Pakistan. The package entitles the customers to lowest SMS rates, lower late night rates, and the coolest rates for three favorite numbers. * Jazz budget Offers remarkable rates and package features, it is the best package to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day. * For the first time ever, a package designed especially for ladies, Jazz Ladies First is the customer’s command on the very best. It provides sizzling recipes to tips on looking the best through SMS. Jazz Ladies First offers remarkably low calls rates amp; to top it all, gives discount card to shop well within your budget. SWOT ANALYSIS STRENGHTS: * Pioneer in GSM service in Pakistan * It is a sign of prestige Number of customers is more as compare to any other mobile service provider in Pakistan * Highest market share not only in terms of number of subscribers but also in terms of revenue * Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world * Large number of corporate customers * Economy of scale * Strong Brand name WEAKNESSES: * Large organizational structure, makes it difficult to manage * VAS not that many or effective as compared to its competitors * Service quality not as good as claimed Many inactive customers, includes all those who own a Mobilink SIM but have now switched to another service provider * Highest call rates for a prepaid service, especially compared to the competitors OPPURTUNITIES: * Can lower prices to make business difficult for new companies * Mobilink can target to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers THREATS: * New market players are coming in near future * High tax rates * Increase in imported equipment costs New companies can offer packages for corporate customers in better way * Wireless local loop service providers too targeting areas which are less developed * Current price war may reach at a position where only brand names survive * Due to expensive quality of service now-a-days customers can shift to other companies * Saturating telecom market PRODUCT LIFECYCLE Telecom industry has just started to touch the maturity stage of the product lifecycle; where as the brand, Mobilink jazz having to be the first mover in the market, has now reached maturity stage. The brand due to its high prices and lower VAS services may be progressing a decline because the economy is running in inflation and the purchasing power parity is also making it difficult for one to keep up with high prices when cheaper and better ones are offered in the market. RGI MATRIX PUBLIC NECESSITY| PRIVATE NECESSITY(TELECOM SERVICE)| PUBLIC LUXURY(MOBILINK JAZZ)| PRIVATE LUXURY| On the reference group index matrix, telecom service is a private necessity because it helps you keep in touch with your loved ones. It also helps you contact someone in case of emergency, or could be any reason why you may need to contact someone. However, Mobilink jazz is a public luxury since it’s a brand name in telecom sector. One could always use the les prestigious services to fulfill the need, but using Mobilink jazz is a status symbol. AIOD Framework Activities| Interests| Opinions| Demographics| SchoolingPlaying video gamesOutdoor games(cricket)Hanging out with friendsSchool events participationHolidays spent with familyWatching movies of multiple genre(action, romantic, comedy, horror and cartoons)| Story books (romantic for females; comics)dSchool sports and playsFashion onscienceLike fast food(burgers, pizzas etc)Watch TV cartoons and sitcomsCollecting video games| Soft drinks are cool and a must have with foodPolitics is boringEducation is tiring and boringThey are the new generation with new ideasCulture is holding them down, they’re more westernizedThey are right in what they say, mom and dad are ‘old school’ | No income apart from pocket moneyAged 11-18 yrsIslamabad’s habitatSt udentsMale and femaleSingle| Activities| Interests| Opinions| Demographics| UniversityHanging out with friendsAttending concerts/gigsSpending time with friends during school hrs and outsideGetting together with friends to go out of station to other cities especially up northWatching movies out in the cinemaKeeping up with sports especially cricketListening to loud music(heavy metal, rock, RnB, hip hop)| Opposite Gender attractionFemales develop interest in houseworkPart-time workersMain friends’ circle comes from reference group in the university/collegeDriving around to different hangout spotsCollecting music and listening to itStaying up late at nightFashion conscience and brand conscienceFast food (burgers; pizzas etc) along with formal cuisines from time to time Watching TV series, seasons of all the hit TV shows| They know how the world works nowadaysStaying at home is boring and constrictingPolitics in our country is messed up anyone comes up for the post wants to make money for themselvesOur social values are messed up and worsened by governmen t’s negligenceInflation is rising to increase disparityEducation standards are deteriorating, they haven’t changed much since our parents’ timeMust use branded products as it is a sign of pride and elitesCulture is too conventional and is a hurdle in economic and national prosperity| Majority-no incomeFew part-time jobs (income range 5,000-20,000)Aged 19-25Islamabad’s habitatStudents and professionalsMale and femaleSingle and married| Activities| Interests | Opinions | Demographics| Extensive talking with their friends and relativesBeing very choosy and selective in shoppingRarely having any interest in sportsAttending social events like weddings etc| Part-time or full-time job if working womenLooking after childrenLooking after householdSpending time with amilyFriends and relatives form the reference groupsWatching TV, especially cooking programsFashion dies down as they grow older | We have quite an experience in life so we are quite matureSome are high ly involved in politics, siding with one political figure, while others abstain from even discussing politicsEducation is getting expensive with the passage of timeCulture is a great asset to us and is an important part of our livesThis new generation poses a great that to our social values and cultureThey become brand loyal when it comes to purchasing products | Majority-no income (relying on husband’s income)Few part-time/full-time jobsAged 26 and aboveIslamabad habitatProfessionals and housewivesFemaleMarriedFamily size, 4 (on avg. )| Activities| Interests| Opinions| Demographics| Full-time jobs/working men 9-5Attend social gatherings like weddings, and other official gatheringsMostly smoke regularlySome even play sports, while others have lost interest by now due to aging factorThey listen to soft melodious musicThey spend much lesser time in shopping, but usually don’t shop alone | They want to give remaining time to their familyThey occasionally take family out for dinnerThey read news-paper regularlyThey follow their jobs religiously as it is the mostly the only source of income for the familyFashion is not much a part of their life and it dies down as they grow older| We have an experience of professional life as well as life as a wholeThere should be a balance between our perception of social and moral values and the new generation’sThey support one political figure enthusiastically while literally detest the opposing oneThey want their children to get good education, nonetheless, limited resources hinder itTend to go for branded products b ut it depends on their affordabilityInflation is a grave concern to them| Middle class income rangeFull-time jobs/professionalsAged 26 and aboveIsla mabad’s habitatMaleMarriedFamily size, 4(on avg. )| PRICING Major stakeholders affect pricing decisions are: * Consumers * Government * Distributors * Competitors Sometimes an organization wills assure a forward integration strategy primarily to gain better control over price charged to consumers. Government can impose restriction on price fixing, price advertising and price controls an organization must be careful in adopting its pricing strategy. MOBILINK now a days going on decreasing its pricing strategies (e. g. call rates rs3. 50/min and sms Rs 1) to compete with its competitors i. e. UFONE, PAKTEL GSM, and recent competitors TELENOR amp; WARID). Strategist of MOBILINK is viewing prices from both a shorts –run and long run perspective, because competitor can copy rice changes with relative ease. JAZZ AIRTIME CHARGES: Mobilink strikes back with lowest outgoing rates for on and off-network calls, at 68 Paisas per 30 seconds for all calls. This offer is for sure not going to please Telenor who is running 75 paisa offer these days. 8 Paisa per 30 second offer by Mobilink is available for Jazz Budget users only. (for package conversion dial 123) MOBILINK,since the time of its very entry in the cellular industry,has targeted the less price sensitive strata of the societ y. Mobilink has always maintained its up scale market positioning, backed by its slightly higher service rates. Mobilink intends competing on features and quality of service instead of competing on price. However after witnessing the recent industry trends,where there is an intense price war going on between the cellular industry players,Mobilink had to slighlty deviate from its earlier stratergy in order to maintain its market share. As a result,today,Mobilink is lowering its call rates,offering economical packages (e. g. call rates rs3. 50/min and sms Rs 1. Its latest offering of â€Å"Jazz Budget† is an evidence of this strategic shift in the pricing policy). Future Pricing Plan Later in the report we will introduce a package which will cash on Mobilink’s strength to attract lost consumers and get them to use the brand with prestige and pride once again. PLACEMENT â€Å"Distribution channels, distribution coverage Sales territories, levels and locations† Distribution becomes especially important when a firm is striving to implement a market development or forward integration strategy. MOBILINK is operating through franchises in Pakistan.MMS Outgoing per 50 KB (Rs. )| 6| MMS Receiving (Rs. )| Free| | | GPRS Rate per MB (Rs. )| REFERENCES http://en. wikipedia. org/wiki/Jazz